TECHNIQUES
THAT PEOPLE USE IN JUDGING OTHER-
1.
HALO EFFECT-
When we
draw a general impression about an individual on the basis of a single
characteristics such as intelligence, sociability or appearance, a halo effect
is operating. Therefore, it refers to the tendency of perceiving people in
terms of good/ bad & assigning all good qualities to one who is good &
bad qualities to one who is.
2.
HORN EFFECT-
If a person
posses one negative quality then the perceiver starts persuading other negative
quality in that person.
3.
CONTRAST EFFECT-
Evaluation
of a person’s characteristics that are affected by comparisons with other
people recently encountered who rank higher/lower on the same characteristics.
Ex- In an
examination evaluation, if a person has done bad paper then the person coming
next which is an average student can get good marks and vice-versa.
4.
STERO TYPING-
Judging
someone on the basis of one’s perception of the group to which that person
belong.
Ex- women
won’t relocate for a promotion, Men aren’t interested in child care, Older
workers can’t learn new skills.
5.
PROJECTION-
Attributing
one’s own characteristics to other people. It is easy to judge others if we
assume that they are similar to us.
Ex- if you
want challenge and responsibility in your job, you assume that other want the
same. Or you are honest & trustworthy, so you take it for granted that
other people are eually honest & trustworthy.
6.
FIRST IMPRESSION-
It consist of
the first few second of an encounter in which an individual forms an
opinion positive/negative, about
another. It is very common that people evaluate other on the basis of first
impression. Sometimes the initial opinion lasts forever. It may be correct if
it is based on adequate information.
Perception
applications are used in:
1.
Employment
interview
2.
Performance
expectations
3.
Performance
evaluation
4.
Employee
effort
5.
Employee
loyalty
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