Introduction to Business Communication , Characteristics Of Effective Organisational Communication and Purpose of Communication

 

COMMUNICATION

The word ‘communication’ is derived from the Latin word ‘communis’ means ‘common’ .

According to Hudson: “Communication is conveying of information from one person to another “.

According to Allen:  “Communication is the sum of all the things one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening & understanding”. 

Communication may be defined as:

Interchange of thoughts or information to bring about mutual understanding and confidence.

Communication is attempted to share understanding by two or more persons. It is a two-way process & is complete when there is some response from the receiver.

The two basic objectives are:

1.      To transmit messages, ideas or opinions.

2.      To create an impression or understanding in the mind of the receiver of information.

 

What is Communication?

Communication is such a vital part of each of us that it contributes heavily to the success or failure of every human activity. People can’t live alone. This universal truth signifies that people must have the companion.

One of the main reasons for having a companion is that people want to express themselves and whenever we express something to someone, it is called communication.

What is Business Communication?

Business communication may be defined as, the passing of information message or news within or outside the company for the financial benefit of the organization.

To elaborate, communication is the process through which an idea, opinion, or information is transferred to others.

It is a passive process of exchanging idea, meaning, message, feeling, emotion, or understanding from one mindset to another mindset, this may include the use of various aids for exchange process.

 

The Characteristics Of Effective Organisational Communication


Clear

The primary character of any spoken or written form of transmission of information should be to state the message clearly. There are several ways to do it. For example, the sentences should be short and simple. If we have to convey several messages then it is convenient to state it in separate bulleted points.

Concise

Time is an essential parameter in communications. The normal attention span is just a few minutes long. If you present your message in a clear and beautiful manner which is very long, the crux of the report or the message may be lost altogether. Long and lengthy communique is boring and avoided by most. So to summarize this point, effective communication has to be concise.

Concrete

Whatever message or information or data is present in your communique, it should be well-footed. Your arguments should have data that suitably backs it up. A tangible argument is always easy to understand.

Coherent

The key to a coherent write-up is a well-planned, logical and sequential presentation of the information. The main ideas should be differentiable and they should follow each other in a way that is derivative of some rules.

Courteous

We know that all business communications should have some degree of formal flavor. The presenter should try his best to be honest, respectful, considerate, open and polite with the receiver of the information. The message when supplemented with proper care and kindness will definitely find an audience.

A rude presenter will have no audience even if the message he delivers is perfectly effective and important. Offensive words can put off certain factions of people. You should take ample care to not be racist or misogynist or any other bad influence on the audience. Even while using humor you should be very careful that you are not being inconsiderate or cruel to anyone.

Listening For Understanding

Communication doesn’t only mean presenting or generating information. It also means to receive it.

The good listener observes not only what a person speaks of but also the non-verbal cues. This is what helps in the complete and full understanding of the transmission.

A good listener will have some qualities. He would be emotionally intelligent and mature, objective in approach and practical. His understanding of the message should not be influenced by his own personal judgments of either the topic or the presenter. A good listener should be able to filter through all of these limitations and reach the actual message that the presenter is relaying before them.

Focus And Attention

However, while receiving or transmitting information, a certain level of focus is essential. Suppose you are in a star communication channel and are relaying information to multiple sources. You are replying to emails, sending emails, and answering phones.

Any misplaced communication could be disastrous. Also, while receiving information, if you lose focus, you may miss the important parts of the message altogether. Hence we say that focus and attention are very crucial for effective communication.

Emotional Awareness And Control

This is the last but certainly the most important aspect of effective communication. Emotions will guide you through any situation of life. Whether you accept a message with the intention it is relaying with or not, depends on the emotional maturity and your emotional intelligence. Both while relaying information or while receiving it, you have to take extreme care in keeping yourself in an emotionally stable state.

 

 

Purpose of Communication

It is hard to name a human activity in which communication does not play a significant role, and this holds true for an organization in which people assemble to achieve their common objectives through their coordinated efforts.

A lot of communication among organizational members is required to achieve the corporate goals. Therefore, understanding of communication and how it can be made efficient is important for managers.

There is a different kind of organizations or business entities, for example, organizations having a business only within the country and companies which are multinationals. However, the process, method, types, the principle remains almost same with those of general communication. The primary difference lies in their area of application.

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