University of Lucknow
National Education Policy-2020
Course Structure & Syllabus B.B.A.
(To be effective from the session 2021-2022)
PROGRAMME OBJECTIVE
The aim of the course is to build knowledge and understanding business among the student. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about business operations and decision Making. The course aims at making a conceptual orientation and equip the students with the business skills as well as prepare them for management applications. this course provide an understanding of the tasks and functions of management and to acquaint the Participants with the developments in concept, Theories and practices in the overall field of management.
PROGRAMME OUTCOMES
At the end of this course, students should be able to:
● Ensure and understand professional augmentation taking place in the global as well as domestic business arena.
● To reduce the gap between industry and academia, with the right blend of theory and practice.
● To nurture their talent for becoming good leaders and assets for an organization.
● To gain an in-depth knowledge and analytical skills which will enable them to effectively and efficiently carry out various Trade and Marketing operations of an organization in the emerging globalized environment.
● Develop Critical attitude necessary for “life-long learning” through this course
SEMESTER I
P1: PRINCIPLES OF MANAGEMENT
Total Session: 40
Course Outcome: The objective for this course to provide an understanding of the task and functions of management and to acquaint the participants with the developments in concept. Theories and practices in the overall field of management.
UNIT I
Nature and significance of Management, Approaches of management, Contributions of Taylor, Fayol and Barnard, Functions of a Manager, Social responsibility of Managers, Values in management.
UNIT II
The Nature of significance of Planning, Objectives, Steps of Planning, Decision making as key step in planning. The Process and Techniques of Decision Making. Organisation: Nature and significance, Approaches, Departmentation, Line and staff relationships, Delegation and Decentralisation, Committee system, Department of effective organizing
UNIT III
Staffing, nature and Significance, Selection, Appraisal and Development of Managers. Directing: Issues in managing human factors, Motivation, nature and Significance’s, Theories and Techniques.
UNIT IV
Communication Definition and Significance, Process, Barriers of Communication, Building effective communication system. Controlling: Definition and Elements Control Techniques, Coordination, Determinants of an Effective Control system, Managerial Effectiveness.
References:
1. Koontz H., Weihrich H. (2009); Principles of Management; Tata Mc Graw Hill; 8th Edition. 2. Williams C (2009) Principles of Management; South-Western/Cengage Learning; 5th Edition. 3. Prasad L.M, principles and Practice of Management, Sultan Chand & Sons, 20th Edition. 4. Jaiswal B. & Maheshwari R.K. (2010), Essentials of Management: NRBC. 5. Weihrich Heinz and Koontz Harold (2013); Management: A Global, Innovative, and Entrepreneurial Perspective; Mc Graw Hill; 14th Edition. 6. Andrew Leigh (2012); The Essentials of Management: Everything you need to succeed as a new manager; Pearson UK; 2nd Edition.
P2: BUSINESS ORGANIZATIONS
Total Session: 4
Course outcomes0 : The objective of this course is to develop an understanding on several important aspects of an organization, not just from an economic point of view but also considering organizations as part of society. It also includes analysis of the source of wealth creation, with a brief description of the environment and the key internal factors of an organization. The course introduces the students with the most important concepts of the dynamic framework of an organization.
UNIT I
Meaning and definition of business essentials & scope of business, Classification of Business Activities, Meaning, Definition, Characteristics and objectives of Business Organization, Evolution of Business Organization. Modern Business, Business & Profession UNIT II Business Unit, Establishing a new business unit. Meaning of Promotion. Features for business, Plant location, Plant Layout & size of business unit
UNIT III
Organization process – Importance, principles, Various aspects of organization, organization structure, Departmentation, Line and Staff Relationships, Span of control, Delegation of authority, Decentralization
UNIT IV
Business Combination Meaning Causes, Objectives, Types and Forms Mergers, Takeovers and Acquisitions. Business Finance: Financial need of Business methods & sources of finance. Security Market, Money Market, Study of Stock Exchange & SEBI.
References:
1. Stoner, Freeman and Gilbert Jr (2003); Management, Prentice Hall of India, New Delhi, 2. Gupta, C.B. (2003); Management Concepts and Practices, Sultan Chand and Sons, New Delhi, 3. Robbins, S. (2017). Management, Pearson Education, New Delhi; (13th ed.). 4. Wren, D. A., & Bedeian, A. G. 2009. The evolution of management thought. (6th ed.), New York: Wiley
P1': Financial & Management Accounting – I
Total Sessions: 40
Course outcomes: The aim of the course is to build knowledge and understanding of Financial and Management accounting among the student. The basic objective of this course is to enable the students to learn, explain and integrate the fundamental concepts, principles and techniques of accounting. Along with successfully applying the techniques and methods practically in order to analyze business performance, planning , decisions making and controlling the outcomes
UNIT 1
Introduction to Accounting -Basic Concepts, Purpose, Importance, Scope and Limitations of Accounting Users of Accounting, Information, Generally Accepted Accounting Principles (GAAP) and Accounting Standards (AS),Introduction to International Financial Reporting Standards (IFRS) –need and significance. Ethical Issues in Accounting
UNIT II
Recording and Classification of transactions, Preparation of trial balance, capital and revenue expenditure Preparing final accounts for business Adjustment Entries : Inventory , Depreciation , Provision for Bad Debts ,Accrued ,prepaid ,outstanding and unearned income and expenditure
UNIT III
Introduction to Cost accounting: Meaning, Objectives and differences with financial accounting, Classification of cost, Preparation of cost sheet , Difference between Marginal and absorption costing, Cost volume profit analysis
UNIT IV
Methods of costing: Job costing, Process Costing, Activity based costing .Reconciliation of Costing and Financial records
References
1. Khan, M. Y., & Jain, P. K. (2006). Management Accounting, McGraw-Hill Education, 4th Edition. 2. Jaiswal B & Venkatraman B. (2018) Financial Market Operations, Sahitya Bhawan. 3. Larson, Kermit D., & Miller, Paul B. W. (1994) Financial Accounting, McGraw-Hill Education 4. Narayanaswamy, R. (2014). Financial Accounting: A Managerial Perspective, Prentice Hall India, 6th Edition. 5. Maheshwari, S.N., Maheshwari, S.K. & Maheshwari, S.K. (2018), Financial Accounting, Vikas Publishing, 6th Edition 6. Arora M.N. (2012) A textbook of Cost and Management Accounting , Vikas Publication , 10th edition
P2’: BUSINESS COMMUNICATION
Total Session: 40
Course Outcome: This course aims to develop communication skills in equip students with a broad based knowledge business communication.
UNIT I
Introduction to business communication, characteristics of effective organizational communication, basic forms of communication, process of communication, Barriers to Communication, Principles of effective business communication.
UNIT II
Oral communication: Purpose, Advantages & Disadvantage, Principles of Oral Communication, Effective Listening, Non-verbal Communication. Written communication: Purpose, Advantages & Disadvantage, Principles of Written Communication, Effective writing techniques. Employment Communication: Application letter and Resume writing,
UNIT III
Conduct of meeting – agenda, notice, notes, minutes, office memorandum, office orders, press release, Business Letter Writing– Need, Functions and kinds, layout and types. Report Writing – problems, organization and techniques. (Practical’s/Projects)
UNIT IV
Corporate Communication: Scope, Components, Corporate communication and Public relations, Role of Social Media in Communication. Role of Technology in Communication (ICT’s), Business Etiquettes.
References:
1. Pal R. (2012) Business Communication, Sultan Chand & Sons Publication. 2. Bisen V. & Priya (2019), Business Communication, New Age International. 3. M.K. Sehgal & V. Khetrapal - Business Communication (Excel Books). 4. Chaturvedi P.D. (2006) Busines Communication, Pearson Education. 5. Lesikar RV & Pettit Jr. JD (2018), Basic Business Communication: Theory & Application, Tata Mc Grow Hill. 6. Tayler Shinley (2016), Communication for Business, Pearson Education.
P1: Computer & IT Applications - I
Total Sessions: 40
Course outcomes: The course aims to familiarize the students with computers & its applications in the field of business.
UNIT I
Basics of computers and their evolution- Characteristics of Computer, Application of Computer in business, Various fields of Computer, Classification of Computer, Generation of Computer, Types of Software, Compiler & Interpreter, Generation of Language, Data representation - Different Number Systems, Inter Conversion between Number Systems, Binary Arithmetic.
UNIT II
Standard and non-standard Input devices: Keyboard, Point & draw devices, Data Scanning Devices, Digitizer, etc., and output devices: Output Devices: Monitors, Printers, Plotters, Voice Response System, etc., Main Memory / Primary Memory: RAM, ROM, PROM, EPROM: Cache Memory, Secondary Memory/Storage , Concept of Magnetic Tape, Magnetic Disk, Optical Disk, MO Disk, etc. Business Data Processing: File Management System, Database Management System
UNIT III
Operating System Concept: Introduction to Operating System, Functions of Operating System, Types of Operating System. Introduction to GUI-Windows Operating System. Concept of Data Communication & Networking: Network Concepts, Types of Network, Different Topologies Communication Media, Introduction to Internet
UNIT IV
Text Processing: Introduction to Text Processing software, Creating, Saving, Printing and modification in document, Spreadsheet Software: Introduction to spreadsheet, creation and their application, formulas, function, Addressing, Graphics on spreadsheet, modes of data processing, & Report generation, Presentation Software: Creating a presentation. Introduction to MS-Access
References:
1. Sinha P. K., Sinha P. (2018), Computer Fundamentals, BPB Publication 2. Rajaraman V. (2012) Computer Fundamentals, PHI 3. Norton P. (2008), Introduction to computers, 9th reprint Edi., Tata Mcgraw Hill.
CC1: PERSONALITY DEVELOPMENT AND GROOMING
Total Session: 40
Course outcomes: The objective of this course is to familiarize the students with the conceptual background, theories and techniques of Personality and teaches the basic techniques of how an organization manages and develops its people.
UNIT I
Introduction to Personality: Meaning, Significance, Functions and Objectives. Theories of Personality. Types of Personality. Personality Disorders- types, causes, symptoms and their treatment.
UNIT II
Communication Skills and Personality Development. Team Building. Leadership Skills. Body Language and interpersonal communication. Strategies to enhance communication.
UNIT III
Personality Development- Building self-esteem,
self-confidence. Time Management and Efficient Planning. Stress Management – Meaning, types, coping measures. Self-Acceptance, Self-Growth. Conflict Management. Steps in grooming student personality.
UNIT IV
Business Etiquettes and table manners. Public Speaking. Interviews and Group Discussions. Telephone Conversations. Business Meetings. Morality and Ethics.
References:
1. Sharma P. & Agarwal J. (2020), Dynamics of Behaviour, Books River Publication. 2. Sharma, P. (2019). Soft Skills: Personality Development for Life Success. BPB publications. 3. Vaughn, G. R., & Roth, C. B. (1947). Effective personality building. McGraw-Hill Book Company.
