PERCEPTION - CONCEPT OF PERCEPTION, IMPORTANCE OF PERCEPTION

 

                                                  PERCEPTION

Perception is the act of seeing what is there to be seen.

ROBBINS-  “A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.”

CONCEPT OF PERCEPTION-

Perception is the process through which an individual organize & interprets his sensory impression to give meaning to his environment.

Basic feature-

·         Perception is an intellectual process.

·         Perception is the basic cognitive or psychological process.

·         It is a subjective process as different people may perceive the some environmental event differently.

There are two type of perception based on type of stimuli processed-

A.      INTERNAL PERCEPTION- tells us what is going on in our bodies like- hungry, tired etc.

B.      EXTERNAL PERCEPTION- tells us about the environment beyond our bodies- by using our sense of sight, hearing, touching etc we perceived our environment.

                            

IMPORTANCE OF PERCEPTION

In an organization perception is important in 3 major areas-

1.      1. INTERPERSONAL WORKING RELATIONSHIP- 

Managers in the organization need to know whether or not members share similar or atleast compatible perception. If they do not, the problem of the organization are greater & will require efforts to make perception more compatible. Because misperceptions usually lead to strained relations & may even result in open conflict.

2.      2. SELECTION OF EMPLOYEES-

Organization select new employees on the basis of select test, interviews & reviews of the applicants background. This is to avoid perceptual problems that may be-

a. The emotional  state of managers may vary from day to day causing unfair perceptions of the same applicants.

b. There may be strong tendencies to words logical error & stereotyping during initial interviews.

        3. PERFORMANCE APPRAISAL- Performance appraisal of a subordinate is highly affected by the accuracy of a manager’s perceptions. The major area of concern are-

a. Managers may have tendencies to positively evaluate some employees because they are better liked, or are on favorable tasks, or particularly noticeable. 

b. Because of halo effect performance will be affected.