Principles of Business Communication / 7 C’s of Business Communication

 

Principles of Business Communication

 

Whatever the type of communication is, it requires proper interaction between two people or among a group of people. Consider communication as an exchange of messages through any medium or channel. It all starts with a cycle of communication that illustrates clarification in each working process. This is known as the principles of Business Communication. 

However, the transmission of messages is not bound to be clear all the time. We often fail to understand or study a person thoroughly. This gives rise to various types of complications in between. Business communication topics cover all the communication strategies and ways to a successful business. Now, what if the same happens on a professional ground? Therefore, understanding and exchanging the right set of messages in the appropriate way is crucial. It can also be done through a range of distinctive media. But, for now, let us focus on the 7 C’s of business communication. 

7 C’s of Business Communication 

There are 7 principles of effective business communication. 

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Clarity

Clarity comes first in the 7 C’s of business communication and one of the vital business communication topics. Your communication must be clarified for the receiver in order to serve the purpose. Business communication automatically gets engulfed in clarity when it is expressed in a language that transmits discernment and comprehension by the receivers. The basic criteria are to bring two or more minds under one understandable platform. The Clarity in writing in business communication becomes possible only if the sender express clarified contents through the message. Hence, maintaining clarity in your message is important when it comes to business communication.

 

Complete

Being complete is one of the crucial principles of effective business communication. The primary reason behind this is letting the receiver understand the entire chapter which you are trying to convey. As Clarity in writing in business communication is the most important part, let them understand the purpose for which you are communicating. Whether you want to inform the audience or simply persuade them, make sure that they understand your effort. Prioritize the relationship between you and the audience to form a good long-lasting business relationship.

 

Concise

When communicating on a business platform, do not forget to maintain the optimum flow of information required. This provides the information for which the audience is looking for. The information provided must be enough to cover the specific field. The process must be done uniquely so that the messages in the organization connect with the effective representation of individual duties. This should be done in a constant flow so that different types of messages to the employees become clear and concise. 

 

Correct

Using the correct form of media for communication is a notable factor. It is one of the principles of effective business communication. This can be done through a range of media, including phone calls, emails, and reports. To illustrate or convey the message perfectly, make sure to choose the correct media platform. This will ensure effective business communication, even if it is addressed to the audiences. Also, choosing the right media will clear out the context. From the perspective of employee responsibilities, a message conveyed with a sweet note through the right media can ensure complete peace of mind from both ends.

 

Concrete

A concrete message plays an important role among the principles of business communication and a vital part of the 7 C’s of business communication. This will ensure proper understanding and its meaning of the content with full attention. On a natural note, will you understand a message given to you that lacks concrete information? Even if it has clarity, a properly composed message may appear difficult to understand. Due to half the information, the person who is receiving the message will hesitate, and eventually, this will bring down the production level. 

 

Consistency

Imagine reading a book that starts on a serious romantic fireball and eventually turns itself to a supernatural comic. The point is, maintaining consistency in your message. If your message lacks consistency, the receivers at the other end will turn themselves into a confused dipper. Keeping this in mind, all forms of business communications must be expressed with utmost consistency. The voice, content, and tone together make business communication topics, far more engaging.

 

Coherent

Be logical! Communicators in the form of clients and employees must not get any illogical note hidden in a message. Conveying the appropriate message, may not be possible all the time, if, you are not careful. Clearly define the topics and information to the audience so that they need not unearth the purpose or motto of your message. Coherent has a special significance when it comes to the communicative objectives of a business. It is as important as to maintain Clarity in writing in business communication.