SOCIAL SYSTEM APPROACH / Contributions of Chester Barnard

 

SOCIAL SYSTEM APPROACH:-

 

    INTRODUCTION-

                  This approach of mgt has extended the implication of human relation approach further. This approach was introduced by Vilfredo Pareto and his idea were later develop by CHESTER BARNARD.

 

MAIN FEATURES-

1.      An organisation is a social system, a system of cultural relationship.

2.      Co-operation among group member is necessary for achievement for organisational objective.

3.      For effective mgt, efforts should be made for establishing harmony b/w the goals of organisation and goals various group therein.

4.      Relationship exists among the external and internal environment of the organisation.

 

Contributions of Chester Barnard

 

1.      Concept of organisation-  He defines organisations as “a system of consciously co-ordinate activities of two or more persons to achieve the objectives of the organization”.

 

2.      Formal and informal organisation.-            The formal organisation has consciously co-ordinated intraction which have a deliberate and common purpose.

The informal organisation refers to those social interactions which do not have consciously co-ordinated  joint purpose. These organisation exist to overcome the problems of formal organisation .

Both the organisation depends on each other. Therefore, in managing organization, both should be take into account.

3.      Elements of organisation:-   According to chester barnard there are 4 elements of an organisation.

a.       A system of departmentalization.

b.      A system of efficient & effective incentives.

c.       A system of power

d.      A system logical of decision making.       

                                                                                                                                                                                                                    

4.      Acceptance theory of authority:-   He does not agree with the classical view that authority transcends from top to bottom .He has given a new concept of authority which is termed as “acceptance theory of authority” or “bottom to up theory”. In his opinion a person will accept the orders as being authoritative only when- 

1.      He can understand the orders.

2.      He believe that it is not inconsistent with the organizational purpose

3.      He believes it to be compatible with his personal interest as a whole.

4.      He is mentally & physically able to comply with it.

 

5.      functions of execution:-      

Barnard has identified three types of function which an executive perform in an formal organisation:-

1.      Formulation & defining organisational purpose.

2.      Maintaining organisational communication through formal interaction.

3.      Securing essential services from individual to achieve the purpose of organisation.

 

6.      Motivating:-  Apart from financial incentives which have their own limitation in motivating people. Barnard has suggested a no. of non-financial incentives for motivating peoples like-

1.      Opportunity of power.

2.      Pride of workmanship .

3.      Pleasent organisation.

4.      Participation

5.       Mutual supportive personal attitude.

6.      Feeling of belongingness.

 

7.      organisational equilibrium:-  Equilibrium of an  organisation  depends on individuals working in it, other organization, and the society as a whole. It is achieved when there is simultaneous fulfillment of requirements of the above three elements i.e individuals, organization and society. This equilibrium is not static but dynamic because demands & aspiration of individuals , other organisations & society changes & the organisation has to cope up with dynamic situation.

 

8.      Executive Effectiveness:-  it requires a high order of responsible leadership which is the most strategic factor in securing co-operation from the people.

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