Principles of
Oral Communication
- Clarity
- Simplicity
- Source
of information
- Adequacy
- Consistency
- Principle
of time
- Balance
between uniformly and adaptability
- Emotional
Appeal
- Consultation
- Feedback
- Purpose
- Empathy
- Rehearsal
- Selection
of main idea
- Introduction
- Easiness
- Researching
the topic
- Summary
Clarity
In oral
communication the meaning of the words and the language should be clear so
that the audience does not misunderstand it. One should avoid the use of
technical, very difficult or literary words.
Simplicity
The
communication should be simple so that every type of audience finds it easy to
understand.
Source of
information
The sources of
information used in the communication should be reliable and the audience
should be informed about the source to increase their confidence.
Adequacy
The quantity,
weightage, expansion and the subject matter should be decided in a wise manner,
communication that are lengthy, too detailed and difficult are boring. Over
abundance of information puts strain on the mental ability. Thinking and
working of the audience.
Consistency
The figures and
information used in the communication should not be in conflict with the
policies, objectives and programmes of the institutions.
Principle of
time
The
communication should not take more time that intended. Principle of time leaves
a good impression on the audience.
Balance between
uniformly and adaptability
On the one hand
uniformity of message in the communication should be attempted and on the other
due importance should be given to the changer in today’s fast business. In
other words one should try to strike a balance between uniformity and
changeability or adaptability of words. h. Principle of Audience Analysis
To develop a
mutual understanding with the audience and to remove the unnecessary difficulty
of meanings the presenter should keep in mind the age, education, ability,
knowledge and organizational position of the audience.
Emotional Appeal
In some
communication there is a lack of logic and intellect therefore there should be
an emotional appeal in the communication so that a positive response can be
taken from the audience.
Consultation
To make a
communication effective the communicator should consult all the related people.
This way one can get some new advice and ideas.
Feedback
After
communication the communicator should try to find the views, Ideas, opinions,
objections and feelings of the audience. This develops an understanding between
the two and the objective of communication is also fulfilled.
Purpose
In the
communicator mind the purpose of the communication should be absolutely clear
and defined. Objectives could be one or more. The purpose of the communication
could be to inform, encourage, sympathies and entertain.
Empathy
The communicator
should put himself in the place of audience while doing the communication. This
brings about a similar opinion and creator mutual understanding.
Rehearsal
Before
communication one should rehearsal atleast thrice. This increases self
confidence and makes the communication easier.
Selection of
main idea
The main idea or
should be decided before hand. This makes the communication easier and
interesting.
Introduction
It is said that
first impression is the best impression. Thus, the communicator should
introduce the communication with expertise, patience, cleverness and
effectively that the audience can connect to it right till the end.
Easiness
A friendly
behaviour should be used with the audience. As a result he can say opinion with
ease and the audience too will accept it.
Researching the
topic
Information,
figures and other facts related to the communication should be collected so
that some new ideas can be joined with the basic thought that is change should
be acceptable.
Summary
At the end of
the communication the main points should be revised which make the audience
will remember the basic thought of the communication
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