Objectives
or Purpose of management
*Organizational
objectives
-Reasonable profit so as to give a
fair return on the capital invested in business.
-Survival of business.
-Growth and expansion of business.
-Improving the goodwill or
reputation of business.
*Personnel
/individual objectives
-Fair remuneration for work
performance
-Reasonable working conditions
-Training and development of
employees
-Participation in management and
its growth.
-Security of services
-Fair wages
*Social
objectives
-Quality of goods and services of
fair prices to consumers
-honest and prompt payment of taxes
to government
-Conservation of environment and
natural resources
-Fair dealings with suppliers,
dealers, stakeholders, shareholders and competitors.
-Preservation of ethical values of
the society.
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